Welcome to popstyle.space (hereinafter referred to as “the Website,” “we,” “us,” or “our”). At popstyle.space, we are committed to protecting the privacy and personal information of our visitors, users, and subscribers (hereinafter referred to as “you” or “your”). This Privacy Policy outlines how we collect, use, store, disclose, and protect your personal information when you visit our Website, interact with our content, or engage with services provided through our platform, including advertising services facilitated by Mediavine, Inc. (“Mediavine”).
This Privacy Policy applies to all pages, features, and services offered through popstyle.space. By accessing or using our Website, you consent to the practices described in this policy. If you do not agree with these practices, please refrain from using our Website.
1. Introduction
The privacy of our Website visitors is of utmost importance to us. This Privacy Policy is designed to provide transparency regarding our data practices and to explain how your personal information is handled when you interact with popstyle.space. Whether you are browsing our articles, subscribing to our newsletter, or engaging with advertisements displayed on our Website, we aim to ensure that your information is safeguarded in accordance with applicable privacy laws, including but not limited to the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the California Online Privacy Protection Act (CalOPPA).
As a website seeking to grow with Mediavine, an advertising management service that helps content creators monetize their platforms, we collaborate with Mediavine to serve advertisements tailored to your interests. This partnership involves the collection and processing of certain personal data, which is detailed below. Our goal is to balance delivering a personalized user experience with respecting your privacy rights.
This policy may be updated periodically to reflect changes in our practices, legal requirements, or partnerships. The effective date at the top of this document indicates when the latest version was implemented. We encourage you to review this Privacy Policy regularly.
2. Information We Collect
We collect various types of information to operate our Website, improve your experience, and fulfill our obligations to partners like Mediavine. The information we collect falls into two primary categories: information you voluntarily provide and information collected automatically.
2.1 Information You Voluntarily Provide
We may collect personal data that you choose to share with us when you interact with our Website. This includes:
- Contact Information: Your name, email address, or other details you provide when you subscribe to our newsletter, contact us via a form, or leave a comment on our content.
- User-Generated Content: Any information you submit through comments, reviews, or other interactive features, such as text, images, or links.
- Account Information: If you create an account with us or through a Mediavine-powered service like Grow, we may collect your name, email address, and a password or other login credentials.
2.2 Information Collected Automatically
When you visit popstyle.space, we and our partners, including Mediavine, automatically collect certain information about your device and browsing activity. This may include:
- Device and Browser Information: Your IP address, browser type, operating system, device type (e.g., mobile or desktop), and unique device identifiers.
- Usage Data: Pages you visit, the time and date of your visit, the duration of your stay, search terms entered, and links clicked.
- Location Data: Approximate geographic location inferred from your IP address.
- Cookies and Similar Technologies: Small data files stored on your device that help us recognize you, track your preferences, and serve relevant advertisements. This includes first-party cookies (set by us) and third-party cookies (set by Mediavine and its partners).
For a detailed explanation of cookies, please refer to Section 6 below.
2.3 Information from Third Parties
We may receive additional information about you from third-party sources, such as Mediavine or its advertising partners, to enhance our ability to deliver interest-based advertising. This may include data about your online behavior across other websites, apps, or devices, which is linked to the information we collect directly.
3. How We Use Your Information
We use the information we collect for various purposes to operate and improve popstyle.space, deliver relevant content, and support our partnership with Mediavine. These purposes include:
- Website Operation: To maintain and enhance the functionality of our Website, troubleshoot issues, and ensure a seamless user experience.
- Content Personalization: To tailor our content and recommendations based on your interests and browsing behavior.
- Communication: To send you newsletters, updates, or responses to inquiries you submit, provided you have opted in to receive such communications.
- Advertising: To display interest-based advertisements through Mediavine, which helps us monetize our Website and continue providing free content.
- Analytics: To analyze Website traffic, user engagement, and advertising performance, enabling us to optimize our offerings.
- Legal Compliance: To comply with applicable laws, regulations, or legal requests, such as responding to subpoenas or protecting our rights.
4. Mediavine and Advertising
popstyle.space partners with Mediavine to manage third-party advertising on our Website. Mediavine serves advertisements when you visit our Website, using cookies and similar technologies to deliver ads tailored to your interests. Below is an overview of how this process works:
4.1 Mediavine’s Role
Mediavine is an ad management service that assists content creators like us in monetizing our Website through display advertising. When you visit popstyle.space, Mediavine collects and processes data about your online activity to serve interest-based advertisements. This includes:
- Tracking your behavior on our Website and other sites across the internet using cookies.
- Sharing data with Mediavine Partners (listed below) to deliver targeted ads across devices, browsers, and apps.
- Creating audience segments to optimize advertising campaigns.
4.2 Data Collected by Mediavine
Mediavine may collect the following types of data when you visit our Website:
- IP address and device identifiers.
- Browsing activity, such as pages viewed and ads interacted with.
- Geolocation data derived from your IP address.
- Referral sources (e.g., the website you visited before arriving at popstyle.space).
4.3 Mediavine Partners
Mediavine shares data with its partners, which may include advertising networks, demand-side platforms, and data brokers. These partners may independently collect additional data about you from other sources and combine it with data from Mediavine to provide targeted advertising. For a list of Mediavine Partners and their privacy policies, please visit Mediavine’s Partners page.
4.4 Opting Out
You can opt out of interest-based advertising by adjusting your browser settings, using tools like the Network Advertising Initiative (NAI) opt-out page, or visiting Mediavine’s privacy portal at privacy@mediavine.com. Note that opting out does not stop all ads but limits the use of your data for personalization.
5. Legal Basis for Processing
We process your personal data based on the following legal grounds:
- Consent: When you voluntarily provide information (e.g., subscribing to our newsletter) or agree to our use of cookies via our cookie consent banner.
- Legitimate Interests: For purposes such as improving our Website, delivering ads, and analyzing performance, where these interests do not override your rights.
- Contractual Necessity: When processing is necessary to provide services you request, such as managing your account.
- Legal Obligation: To comply with applicable laws or protect our legal rights.
If you are located in the European Economic Area (EEA), we rely primarily on your consent under GDPR for processing personal data.
6. Cookies and Tracking Technologies
Cookies and similar technologies (e.g., pixels, tags, and beacons) are integral to our Website’s functionality and advertising efforts. Here’s how they work:
- First-Party Cookies: Set by popstyle.space to remember your preferences, such as language settings or login status.
- Third-Party Cookies: Set by Mediavine and its partners to track your behavior and serve targeted ads.
- Session Cookies: Temporary cookies that expire when you close your browser.
- Persistent Cookies: Remain on your device for a set period to recognize you on return visits.
You can manage cookies through your browser settings. Disabling cookies may limit some Website features but will not prevent all data collection.
7. How We Share Your Information
We do not sell your personal information in the traditional sense. However, we may share it with third parties under the following circumstances:
- Service Providers: With companies that assist us in operating our Website, such as hosting providers, analytics tools, or email services.
- Mediavine and Advertising Partners: As described in Section 4, to enable interest-based advertising.
- Legal Requirements: When required by law, such as in response to a court order or government request.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.
8. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. For example:
- Contact information for newsletters is kept until you unsubscribe.
- Usage data may be retained for analytics purposes for up to 24 months.
- Mediavine may retain advertising-related data in accordance with its own policies.
9. Your Privacy Rights
Depending on your location, you may have specific rights regarding your personal data:
- Access: Request a copy of the data we hold about you.
- Correction: Ask us to correct inaccurate information.
- Deletion: Request the removal of your data, subject to legal exceptions.
- Opt-Out: Opt out of marketing emails or interest-based advertising.
- Portability: Receive your data in a structured, machine-readable format (GDPR-specific).
To exercise these rights, contact us at [insert contact email]. For Mediavine-specific requests, email privacy@mediavine.com. We will respond within the timeframes required by law (e.g., 30 days under GDPR, 45 days under CCPA).
10. Children’s Privacy
popstyle.space is not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us immediately to request its deletion.
11. Data Security
We implement reasonable technical and organizational measures to protect your information from unauthorized access, loss, or misuse. However, no online system is completely secure, and we cannot guarantee absolute protection.
12. International Data Transfers
popstyle.space is operated from [insert country, e.g., the United States]. If you are located outside this jurisdiction, your data may be transferred to and processed in countries with different privacy laws. We ensure such transfers comply with applicable regulations, such as GDPR’s standard contractual clauses.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Significant changes will be communicated via a notice on our Website or by email, where feasible. Your continued use of popstyle.space after such updates constitutes acceptance of the revised policy.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
- Email: [insert contact email]
- Address: [insert physical address, if applicable]
For inquiries specific to Mediavine, contact privacy@mediavine.com.
This Privacy Policy reflects our commitment to transparency and compliance as we grow with Mediavine. Thank you for trusting popstyle.space with your information.